Per month
$0
How Much Revenue Is Hiding in Your Un-Followed-Up Estimates?
Drag the sliders. Watch the number. Every estimate that never got a yes or a no is a job you already paid to generate — and most shops never follow up on them at all.
25% is a conservative default — it assumes follow-up recovers one in four of the estimates you'd otherwise lose. Adjust with your own numbers.
Estimated recoverable revenue
$0
Extra jobs / month
0
Currently closing
0
This is work you already did — the site visits, the quotes, the drive time — sitting in your phone as "never heard back."
Get the Free System FirstThe free system fixes your missed calls. Automatic estimate follow-up is System 2 in the $27 Starter Pack.
What the math is really saying
An estimate is a warm lead you already paid to generate — the ad click, the phone call, the site visit, the quote. If you close 35% and send 40 estimates a month, 26 homeowners every month are in the "maybe" pile. Sales literature commonly cites that most sales need multiple follow-ups while most salespeople stop after the first — the exact figures vary by source, so treat that as directional, not gospel. The part nobody disputes: a timed follow-up sequence, sent automatically over the following weeks, wins back a share of those maybes without you lifting a finger.
The fix
System 2 in the $27 AI Automation Starter Pack is the automatic estimate follow-up sequence: the exact texts and emails, the timing, the stop conditions, and the tool setup — copy, paste, done. And if your phones are the bigger leak, start with the free missed-call system first.
Questions, answered honestly
"How does this calculator work?"
Estimates per month × (1 − your close rate) = estimates you're losing. Multiply by the share an automatic follow-up would win back, then by your average job value = recoverable revenue per month. Adjust every slider with your real numbers — most owners are surprised.
"Is 25% recovery realistic?"
It's a conservative planning number, not a promise. Some shops recover more, some less — it depends on your trade, your prices, and how long it's been. Run the calculator at 10% and at 40% to see your range.
"What does the fix cost?"
The follow-up system itself is System 2 in the $27 Starter Pack — scripts, timing, and setup included. The texting and email tools to run it are the same ones you'd use for the missed-call system ($50–$97/month lanes), and the free PDF lays out the honest cost picture.